“For us, it is important that food evokes emotions and discussions, and that is exactly what Poppamies represents with its high-quality products. They have a great attitude towards cooking! In addition to the brand, Poppamies complements our range in just the desired way”, rejoices Saarioinen’s CEO Ilkka Brander about the upcoming collaboration.
“This choice was indeed easy. Saarioinen is a secretly bold company with which our values and goals align perfectly, right down to the product offering. We promise that the spicy line will continue in both products and marketing. The products will remain high-quality – and the jokes bad,” promise Poppamies’ founder and spokesperson Marko Suksi and CEO Caj Sjöman.
Read more HLP commentary on the case Back to transactions