“Pouttu is a well-managed company with a brand that is bigger than the company itself, a commited and competent organization and an effective production site in Kannus. Maag´s position in Finland will be strengthened through the acquisition. The goal is to grow and develop Maag´s and Pouttus operations both in Finland and in the Baltic countries”, says Roland Lepp, chairman of the board in AS Maag Group.

”Pouttu’s business activities have developed very well during our ownership. Pouttu concentrates now on producing products of higher quality grade. We believe that the Pouttu-Maag entity will strengthen its position on the Finnish and the Baltic market”, says Sami Heikkilä, partner at Sponsor Capital.

”The acquisition is a natural continuance of Pouttu’s growth strategy. Maag is a welcomed long-term owner that plans to expand into Finland. Pouttu’s operations in Finland will remain unchanged – we opt now and in the future for Finnish expertise and work”, says Pekka Kosonen, CEO of Pouttu Ltd.

AS Maag Grupp, owned by entrepreneurs, is Estonia’s 2nd biggest meat- and 3rd biggest dairy producer.

Pouttu was established in 1938 and its brand is the oldest in the Finnish meat industry market. As one of the largest players in the Finnish meat market, Poutu has long-term customer relationships with all major retail chains and large-scale food business operators as well as a nationwide sales and distribution network. In 2012, Pouttu’s turnover was EUR 61.4 million and it employed 280 people.

Sponsor Capital Oy is a Finnish private equity firm founded in 1997. The firm makes mainly majority investments in Finnish mid-sized companies that have an excellent management, stable market position and predictable cash flow. Sponsor Capital operates responsibly and long term as well as in a strongly profit-oriented mode and believing in management’s entrepreneurial spirit. Large Finnish institutions invest their capital through Sponsor Capital.

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