Alma Media has signed an agreement with the owners of the automotive industry software company Netwheels Oy to purchase the company’s share capital to strengthen its car and transport services offering to corporate customers. Established in 2000, the business operations of Netwheels include software and information technology services related to vehicle retail, pricing, and imports. The company’s services enable car retailers to digitalise their trade-in cars exchange, making distribution to sales channels easier and inventory management more efficient. Netwheels also produces the service for B2B vehicle auctions, price list services for new cars, and the Mittaristo service for car market data.  In 2023, the revenue of Netwheels Oy was about MEUR 8, and the company employs 29 people.

HLP acted as financial advisor to Alma Media in the transaction.

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